Tenderness Mat.

Client

Years

Areas

Assets

My Tenderness is a new brand in the home textiles market. Created by IMM, as a way to reach more customers and expand their current national and international position. We designed a few promotional materials to go along with their overall brand image.

The earth tones were fundamental in the construction of these leaflets and catalogues, as the idea behind the designs is to provide a connection to the elements, to the simplicity of every day life, along with the pure white, and the natural colours of the logo, the message is clear, comfort and quality.