Tenderness
Years
2016-2017
Areas
- Textile
- Home Textiles
- Bedding
Assets
- Catalogue
- Leaflet
- Design
Tenderness, the home of high quality textiles.
My Tenderness is a new brand in the home textiles market. Created by IMM, as a way to reach more customers and expand their current national and international position. We designed a few promotional materials to go along with their overall brand image.
Colours & Materials
The earth tones were fundamental in the construction of these leaflets and catalogues, as the idea behind the designs is to provide a connection to the elements, to the simplicity of every day life, along with the pure white, and the natural colours of the logo, the message is clear, comfort and quality.
Earth Brown
#4d302c
Earth Purple
#5e4548
Pure White
#ffffff